Music from Apple

Quite unexpected way in the network leaks rumours that the company is going to open its own Apple recording label and start to produce their own music. The most remarkable is that the new unit is created with the direct participation of the popular repera Jay-Z, who not so long ago resigned as president Def Jam Recordings. According to the source, invoking rights of the environment musician, Jay-Z really likes the proposed business model, and it has already agreed to participate in this enterprise.


If this rumor is indeed correct, Apple is likely to give an update on its own initiative during the MacWorld 2008. Forming own label seems the ideal solution for the company, occupying a leading position in the market of music distribution USA. Thus, Apple refuses to intermediaries and starts to work directly with the artists themselves, guaranteeing a steady flow of cash and getting an opportunity to dictate the terms.